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From Individuals to Corporations Problem Solving, Creative Thinking and Strategic Planning
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John Canfield


Independent consultant John Canfield helps clients improve their performance, revenues, and profitability.

John's strategy: Improve thinking skills to generate better ideas. Improve decision making skills to select the best ideas. Improve communication skills to build support for the ideas. Improve implementation skills to realize the benefits.

Improved Company Performance

Improved Decisions, Behaviors

Improved Insights and Ideas

Improved Thinking

If we want to improve our performance, what's the best way to think about this?

John Good Thinking Curriculum promotes two crucial components for effective decision making:

One is to ask the team to identify the best alternative. Here the team works to be clear in it's goals and lists many possible choices to compare to the goals. There are both ordinary and not-so-ordinary techniques and approaches which generate a wide variety of alternatives which represent a range of points of view. Better techniques, better alternatives.

A second component is to deliberately build support for the team's selections by organizing the dialogue to promote participant contribution and buy-in. Here we want to take advantage of the wonderful principle that people support what they help create.

When people are included in the identification, comparison, and selection of alternatives, most often a very good solution emerges which everyone can support.

Productive collaboration can be so much more than just coordinating or assembling information resources or people in the same location. Productive collaboration deliberately builds both good decisions and good support.

It is the combination of good decisions with good support that generates significant business impact.